Natural Grocery

Catapult can help natural grocers navigate through the chaos of constant change.


Natural and organic grocers have unique needs that must be met in order to reach retail success and spur growth. Because ECRS’ Catapult is agile and adaptable, and because we maintain a value-focused, customer-centric approach, our platform solutions are ideal to handle the challenges natural grocery stores often face.

Catapult’s fast, seamless transactions, inventory tools, back office management resources, marketing functions, will empower healthy food stores and help them ascend to new heights of operational efficiency.

Natural Grocery Features At-a-Glance:

  • Fast, friction-free transactions
  • Easy-to-use POS interface
  • Many ways to pay
  • Scale integration
  • Inventory management tools
  • CRM, loyalty, gift cards, and coupons
  • Reporting and analytics
  • Back office functions
  • General Ledger

Catapult POS Solution for Natural and Organic Grocers


Catapult goes beyond omni-channel and it’s more than unified commerce. It is scalable and responsive thanks to Unified Transaction Logic™. This means all critical areas of operation in your enterprise are connected in real time.

Your transaction touchpoints all work as one platform, on one platform. It is a comprehensive solution that enables efficient management of operations.

Friction-Free Transactions

All information from all of your stores synchronizes to your headquarters in real time (and vice versa). With Unified Transaction Logic, your discounts, dynamic promotions, rewards programs, and other transactional processes will work the same, across the board.

Real-time processing

All transactional information synchronizes to the system for real-time, precise business analytics. Catapult has the power to process all transactions, across your enterprise, at every retail touchpoint.

Scalable capability

Whether you’re running one location or a multi-store cooperative, Catapult can cover all of it at a lightning-fast pace, no matter the customer volume, time of day, or method of transaction.

Customizable touch screens

With hot keys empower cashiers, unnecessary steps are eliminated; they can speed through transactions and member management operations all from the point of sale.

Scale Integration

Catapult features scale integration which is essential for natural food stores. This means that through Catapult and ECRS hardware solutions, you can fully integrate Catapult into your scanner-scales, deli, and prepared foods departments.
An associate (or customer in unattended mode) can place fresh foods on a scale, weigh them, and print a barcode label, enabling stores to sell items by unit weight for each ring up.

Reporting and Business Intelligence

Track Sales and Performance

Why are some organic markets thriving while others are facing uncertain futures? A major component is being able to make critical decisions based on real, actionable data.

300+ Reports for Grocery Analytics

With over 300 pre-built reports established from best practices as well as customer requests, you will gain the insight you need to better run your business. Each report can be filtered by endless data dimensions.

Visual Intelligence Dashboard

With Catapult Dash™, a live visual intelligence dashboard, you can quickly see your most important data elements in graphic form with drill-down capability.

Run Reports by Product and Department

Our natural grocery POS software can run reports by product and department so you know what brands and what items are driving your sales – scalable from a few store locations to hundreds.

With Catapult – you can answer any of these questions with ease

  • Have you stocked enough avocados in your produce department?
  • Is one supplement brand outselling another?
  • Which brands are driving sales and profitability?
  • How much of your fresh foods and perishables are spoiling/expiring?
  • Who are your top 100 shoppers?
  • Which suppliers provide the bulk of your profits?
  • Where is inventory shrink occurring?
  • What are your peak hours?
  • How can you optimize deployment of store associates?
  • What times of year should you be ordering more of an item?

Customer Loyalty and Marketing

With Catapult your discounts, dynamic promotions, rewards programs, and other transactional processes work the same. At the front-store and online, your customer relationship management tools all work in unison.

Marketing Automation

LoyaltyBot® lets retailers to set up marketing campaigns that automatically provide patrons with rewards based on specific automated triggers. Best of all, it is easily customizable.

Digital eCoupons

Retailers can create digital coupons using criteria that they choose. These eCoupons can be tracked in a customer’s associated loyalty account, and automatically applied, speeding up checkout times.

Loyalty Points

Loyalty points offer a powerful incentive. Shoppers accumulate rewards based on their purchases, encouraging them to increase visit frequency and the amount that they spend in your store.

Self-hosted Gift Cards

Our self-hosted, easy-to-use gift card system offers reusable gift cards and gift amounts can be added quickly at the POS by authorized personnel. They are easy to redeem as a tender option can be used to process refunds in lieu of cash. Third-party gift card system integration is also available.

Inventory Management

Replenishment and Control

Catapult has full-spectrum inventory capability to synergize supply chains. It can replace your current inventory management software and cut down on complexity. Connect your inventory controls to the rest of your store’s operations, seamlessly.
Catapult tools cover supplier integration, inventory management, auto-replenishment, warehousing, pricing & promotions, and new item management.

Perpetual Inventory & Replenishment

Perpetual inventory helps to avoid stock-out scenarios and keeps fresh food orders flowing at optimal pace. Order Assist™ module displays displays suggested item order quantities based on forecasted auto-replenishment calculations and can then generate a purchase order for each associated supplier.

Submit Purchase Orders Via EDI, Fax, Email, And More

Purchase orders are made easily through supplier integration and bi-directional communication via EDI (Electronic Data Interchange). Catapult will also submit inventory orders through other mediums allowing you to send one purchase order to an EDI supplier, then another via fax, and then another to email, all depending on your vendor’s capabilities.

On-Floor Inventory Adjustments & Label Printing

While you’re on the floor, you can easily print easy to read, high contrast shelf labels using a portable label printer. Now store associates can print shelf labels on-the-fly from anywhere in the store!

Universal Product Database

Use the ECRS-powered UPD to put our data in your catalog with lightning speed. The UPD includes valuable information like health attributes, brand, item image, size, receipt alias and suggested retail price.

Many ways to pay: Cash, Credit, Check, Debit, Biometric

Catapult eliminates the need for unnecessary third-party middleware or gateways to process electronic payments. Instead, you get a direct, ultra-fast connection with the best and largest processors. You can grow your customer base by taking a wide variety of payment methods.

Payments can be processed using Credit & Debit with Canadian Pin & Chip, NFC Touchless Tap & Pay, Apple Pay, no transaction fee self-hosted gift cards, and even third-party gift cards.

Revolutionary Biometric Payment Technology

At the press of a finger, customers can access an associated account with Secure OneTouch™. They can instantly make payments without cards or cash, collect points for loyalty, and apply e-coupons and in-store discounts in real-time.

Back Office Tools and General Ledger


Catapult’s comprehensive back office management tools enable executives to manage loss prevention, conduct employee audits, track performance and productivity, and monitor labor costs.

Catapult features a General Ledger plug-in that can quickly translate worksheet and transaction data from your store[s] into credits and debits for your double-entry bookkeeping system. The General Ledger interface saves many hours of expensive, skilled accounting labor by harnessing your existing data to get the job done quickly and easily.